PEWOCA

Jørgen Larsen

Driving Software Excellence through People-Centric Leadership and Innovation

Manager at GN / Jabra

Copenhagen, Denmark

Profile updated Jun 2026

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Career

ManagerCurrent
GN
Dec 2020 — Present · 5 yrs 7 mos · Full-time
Leading and developing high-performing software teams at GN/Jabra — guiding 15 to 39 people through complex change and a rapidly evolving product landscape. Focus on people, flow, and culture.
Founder, Science Based Running Coach & Training Specialist (LØBEMENTOR)Current
PX7
Sep 2017 — Present · 8 yrs 10 mos · Self-employed
LØBEMENTOR teaches people to love to run, using modern science and measurement for the best possible running performance and experience.
Founder and author — The PX7 Running MethodCurrent
PX7
Mar 2019 — Present · 7 yrs 4 mos · Self-employed
People, Business & Innovation Teacher
NEXT - Uddannelse København
Jul 2018 — Dec 2020 · 2 yrs 6 mos · Part-time
Teaching People, Business & Innovation: business planning, marketing, personal branding, body language, neuromarketing, health and wealth.
Solopreneur (Owner)
AEKKO
Sep 2017 — Dec 2020 · 3 yrs 4 mos · Self-employed
AEKKO helps businesses with development, leadership and management of digital/IT through interim/freelance/consultant work.
Interim leader and manager
VisionWillow A/S
Apr 2019 — Apr 2020 · 1 yr 1 mo · Contract
Interim leadership and management for a company assisting European organizations with knowledge-center technology and IT service management.
Freelance/Interim Advisor & Inspirator; Management consultant; Digital Tooling & Automation expert
AEKKO
Sep 2017 — Nov 2020 · 3 yrs 3 mos · Freelance
Digital insight and advisory, digital transformation and execution, and digital tooling and automation.
Interim Head of Digital
Cool Gray A/S
Sep 2017 — Apr 2018 · 8 mos · Contract
Management and consolidation of the digital/online department: digital strategy, e-commerce, website solutions and SEO/SEM.
Chief Executive Officer (CEO)
Headnet
Oct 2013 — Aug 2017 · 3 yrs 11 mos · Full-time
Led Headnet (open-source internet solutions) through restructuring for new markets. Part of creating 4.1 million in profit.
Chief Operating Officer (COO)
Headnet
Oct 2012 — Sep 2013 · 1 yr · Full-time
Project portfolio management, internal/external development teams, process and method development.

Projects

People. Work. Career. I build PEWOCA to be a alternative to LinkedIn - replaces the feed with structured career signals: who changed roles, who's open to work, who's hiring. Updates come from real profile changes - there's nothing to post, no likes, no follower counts.

Education

Aalborg University
Studied, Computer Science
1993 — 1998
Higher Technical Examination Programme (HTX)
1991 — 1993
EFG Technologi & Communication
1989 — 1990
Sindal Skole
7-9th Grade, High School
1986 — 1989
Mosbjerg Skole
2-6th Grade, High School
1981 — 1986

About

I am a leader with over 20 years of experience in developing secure, user-friendly, quality software products and solutions. I have a strong track record of delivering projects on time using agile people-oriented processes, servant leadership, and non-bureaucratic management. As a creative thinker, I strive to combine a high degree of knowledge with simplicity while keeping in mind that we are only humans trying to do magic with technology. I am a natural innovator and always looking for new ways to solve complex problems and drive business success. I have a solid understanding of business and customers' drives and how to ensure that business objectives can be met while still keeping an inspiring and positive working environment. I am a visionary leader with a passion for innovation and a strong intuition for what will drive business success. My work is guided by my values of empathy, compassion, and inclusivity. With extensive experience in software development, I am familiar with Python, Java, .Net, PHP, Javascript frameworks, and more. I am able to combine my technical expertise with a strategic, analytical mindset to deliver innovative solutions that meet both business and user needs. I am an innovative, dynamic, and open-minded person who inspires confidence and belief in people. I have a natural ability to see the big picture and anticipate future trends and opportunities. I have extensive experience using agile methods since 1999. Overall, I am committed to social responsibility and strive to build diverse and inclusive teams that can deliver innovative solutions.

Skills

Consumer SoftwareCustomer-Focused SellingStrategic Visionary

Languages

Danish · Native or bilingualEnglish · Professional workingSwedish · Limited working

Certifications

Executive Leadership
Ken Blanchard on Servant Leadership
Leading Effectively
Leading When You're Not in Charge
What Business Leaders Need to Know about Web3 (+ Metaverse)
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